BOOK COVER DESIGN TIPS by Richard McMunn
Within this video I have discussed a few things in addition to Book Cover Design Tips, such as:
Where to get your ISBN numbers from:
You can get your ISBN numbers from Nielsen book Data.
In order to create the bar code for you book you can download the barcode generator software from HERE.
If you would like me to create the stunning book cover design for your book, please CLICK the order button below and I will be in touch immediately to get started on your book cover design:
Your chosen book title can have a huge impact on the number of books that you sell. You will note that my philosophy for choosing books titles is very much focused on what people are searching for online. The internet is here to stay, and as such you need to focus your strategy on putting your book right under the noses of your customers. If you give people what they are looking for you will sell lots of books.
Now, of course, the strategy that I use to generate book titles will not necessarily work for someone writing a fiction book or novel. For that reason I have dedicated a section to choosing book titles for books in those genres. First of all, let’s revisit my own strategy for choosing book titles.
Step 1 – Create your book cover design tips idea
As mentioned previously, a great way to find hot book ideas is to spend time reading the newspapers. Let’s assume you have been reading the newspapers one Sunday afternoon, and you notice the following headline:
The headline and story clearly indicates that more and more people are starting up home-based business. The above headline and text actually featured in THE TIMES during early 2014, and I saw this as an opportunity for someone to write a book.
Step 2 – Use the Google Keyword Planner to determine search traffic for this subject
Using the methods described in chapter 3, I will now go direct to the Google Planner Keyword Tool facility in order to determine what people are searching for online.
I soon realise that there are people searching for information around this subject:
There are approximately 30,340 searches in the Ad Group category for “How to start a business from home”, and when you drill down further using the Keyword Ideas button you will notice that there are 210 average monthly searches for this particular phrase. Whilst this is not a huge number of people searching for this subject, it is still healthy.
The great thing about the keyword planner tool is that I am also able to see what the searches are like on a month-by-month basis; or in other words, I can determine whether or not there are any seasonal hikes in search traffic.
In order to achieve this simply hover your mouse over the small icon to the left of the average monthly searches figure – the icon looks very similar to a small graph.
If I hover over the search phrase “How to start a business from home”, a graph will appear which looks like the following:
From this graph I can determine that the searches for this particular search phrase literally double in January and February. This tells me that I will probably sell more of this type of book at the start of the New Year, as people are probably looking for a fresh start. This type of information will also help me to plan ahead with regards to how much physical stock I have available in order to meet demand.
Step 3 – Go to Amazon.co.uk and see if there is any competition
Once I have determined there is healthy search traffic for my chosen book subject I will now go to Amazon to see whether there is any competition, and if there is whether it is worth competing in this particular niche.
At the time of writing there are many books available on starting up business, but not one entitled “How to start a business from home”. This tells me that there is a gap in the market for a book with this subject.
Creating a strapline
Whenever I consider a title for my book I will almost always add a strapline. A strapline is an extra few words which describe what the book is. Here are a few main book titles, followed by straplines highlighted in grey:
How to become a Firefighter: The ULTIMATE guide to PASSING the Firefighter Selection process
Teacher Interview Questions: Advice and Strategies for PASSING the Teacher Interview
Psychometric Test Questions: 500 Sample Test Questions and Answers
How to Start a Business from Home: Step-by-step advice on starting a home-based BUSINESS
You will notice that I have made use of ‘power words’ in the first two book title examples – ‘ultimate’ and ‘passing’. You will also notice that I have capitalised these words. I have found that capitalising one or two power words in the strapline helps with conversions. It is certainly worth being creative with your strapline, as this will help your book to standout from any competitors within your niche.
Another useful way to increase the sales of your book or sell more than your competitors is to actually put the current year/version of the book in the strapline. For example, at the time of writing the current year is 2014. For my firefighter book I will call it:
How to become a Firefighter: The ULTIMATE guide to PASSING the Firefighter Selection process, 2014 version
You will notice that by simply adding ‘2014 version’ to the end of my strapline it automatically makes the book feel fresh and up-to-date. Now, of course, you can only actually add this to your strapline if the book is a 2014 version. With most of my books I will update them every year, which qualifies me to add this extra element to my book(s).
Using numbers in book titles
The use of numbers in book titles, especially for books within genres such as self-help, fitness, motivation, property and business start-up, can be extremely useful in helping with conversions.
Everyone in society is busy. We only a have a few spare moments each day to read books and dedicate time to our own self-development, therefore a book which offers to teach you something within a set time-period can be an advantage. Let me give you some examples of book titles, first of all without the number(s) and then with:
You can instantly see how the inclusion of numbers within a book title makes the book more valuable and sellable. The customer can automatically ‘feel’ the value of the book as they can see an end result. I also find that the use of the number 7 is rather useful when creating book titles, simply because the vast majority of people associate this number with luck. Including numbers within book titles will also help you to write and construct the book.
If you have a specific number to work towards when writing your manuscript then the book will be far easier to write.