One thing I have learnt over the last 7 years since I published my very first book on Amazon, is how to spy on my competitors.
What I basically mean by this, is that I have found a way to work out which books on Amazon are selling really well. This enables me to identify different potential markets that I can tap into.
STEP 1 – Go to Amazon and search for book subjects that you are interested in writing.
For example, if I was an aspiring author who was interested in writing a book that teaches people how to pass the GCSE Maths exam, I would head over to Amazon and type in the search bar facility the following:
STEP 2 – View the highest ranking books on Amazon that appear in the search results.
The next step is to then take a look at the first page of the search results for your particular search-based phrase. The following screenshot shows you one of the best-selling books in the category of “GCSE MATHS”.
STEP 3 – Click through on the Amazon best-selling books product page, and scroll down to the PRODUCT DETAIL part.
Your next task is to click-through to view that particular book.
You will then be presented with the entire Amazon sales page for that particular book, where you can scroll down to view the all-important part which says PRODUCT DETAILS:
STEP 4 – Assess the AMAZON BEST-SELLER rank for that book.
The final stage of the 4-step process is to assess the ranking for that particular book, which can be found at the bottom of the PRODUCT DETAILS element of the sales page, as demonstrated in the image below.
This will tell you whether or not that particular book is a best-seller in its category.
If it is best-selling book, and it ranks in the top 100 of a particular category on Amazon, then there is certainly demand for that particular genre of book:
So, there you have it, a simple, 4-step guide to understanding how to spy on your amazon book competitors.
Richard McMunn is a number 1 best-selling author and award-winning publisher. To learn more about how Richard can help you to write and publish a book, download his FREE Author Toolkit by clicking the following image or going straight to the website: