HOW TO GET A BOOK IN WATERSTONES [Video Transcript]
So, every author wants to see their book on the high street shelves in Waterstones!
In this video, I’ll explain how you can increase your chances of getting your book in prestigious stores such as Waterstones.
So, let’s assume that you’ve got your book finished. It’s written, it’s published and you’re very proud of it, and you want to see it on those high street store shelves.
So, what do you do? First and foremost, make sure your print copies are really good quality. Okay. They don’t have to be hardback, but if they’re paperback – if you look at this, it is a great quality book.
The paper is 80 GSM, which is absolutely fine, and it’s got a good solid cover on the front. So, quality is important. So, you’ve got a great book out there, you’ve got your printed copies ready to send off to Waterstones. How do you do it?
Well, you need to have a UK-based book distributor and the distributor to use is called Gardners.com. They are based in Eastbourne. You have to set up an account with Gardners Books and their website, to find out more and to set up your account is Gardners.com.
ADVANCE TRADE INFORMATION SHEET
So, before you send off your books to Gardeners for consideration for stocking in Waterstones, make sure you create a professional looking ATI sheet, which stands for Advance Trade Information sheet and it covers lots of important information about your book such as:
- The book dimensions;
- The length of the book;
- A copy of the book cover design;
- Information about you, the author and your background, why you decided to write the book;
- The recommended retail price for your book;
- The BISAC categories, which are Book Industry Standards and Communications.
The BISAC codes are the categories that you are going to place your book into when it gets stocked in Waterstones.
So, make sure you create a professional looking ATI sheet when you send off the hard copy of your book to the Gardeners Buyers Team for consideration for stocking in Waterstones.
Now, if they agree to stock your book, you will then have to discuss commercial terms with them. My advice is to offer the Gardners Buying Team 60 percent off the recommended retail price.
Now that’s another important tip, is to make sure that you don’t lower the value of your book price and you will know in a previous video, I spoke about the pricing of the book.
BOOK PRICING ADVICE – Getting stocked in Waterstones!
So, for a non-fiction book, think about a price of around £12.97 for print.
If it’s a fiction book, I would suggest round about £9.97 for the print version and then that will give you a healthy royalty rate once you give gardeners the 60 percent.
You will then have to supply Gardeners with the printed stock as and when they order it. So once your account is set up with Gardners.com, it will then be down to you to approach the Waterstones High Street stores to ask them to stock your book.
So, my advice is to go along to your Waterstone’s store in your local area first of all and speak to the Book Buying Manager – speak to them, show them a copy of your book and explain the reasons why you think they should stock it. Then, if they agree to it, they will then contact Gardeners to buy the books from them direct and then stock them in their stores. Of course, once it’s in the store, make sure you go along, have a look at it, take a photograph and buy a copy for yourself. It’s a great feeling seeing your book on the high street stores such as Waterstones.
So, if you’d like to learn more about the entire book writing, publishing and marketing process, come along to my next training course. You can find information directly on this page and book yourself a free ticket, or if you go to the website www.BookCourse.co.uk you can find out more there!